Search Engine Optimization – SEO is not just about keyword & ranking

SEO is a process of optimizing the content for the audience in search engine friendly way. Understanding target audience and their behavior is essential to come-up with clear SEO approach.

Why SEO? – Search Medium is a pull medium and bringing relevant audience to the website delivers more engagement as compared to other digital mediums

SEO Purpose -The purpose of SEO is to drive relevant traffic/audience to the website. Creating awareness, interest in the product & service provided.

SEO is not project, its a process -There is no end to SEO activity. One can explore new Avenue or approaches and keep expanding the audience . It is evolving process.

SEO Success is not only about “ranking” – You need not be No.1 in organic search to drive traffic for your keyword. You may be in No. 5 position and can drive more traffic. Success of the SEO is based on delivering content “what consumers are looking for”¬†continuously.It is not the position, it is the content that drives traffic.