SEO is a process of optimizing the content for the audience in search engine friendly way. Understanding target audience and their behavior is essential to come-up with clear SEO approach.
Why SEO? – Search Medium is a pull medium and bringing relevant audience to the website delivers more engagement as compared to other digital mediums
SEO Purpose -The purpose of SEO is to drive relevant traffic/audience to the website. Creating awareness, interest in the product & service provided.
SEO is not project, its a process -There is no end to SEO activity. One can explore new Avenue or approaches and keep expanding the audience . It is evolving process.
SEO Success is not only about “ranking” – You need not be No.1 in organic search to drive traffic for your keyword. You may be in No. 5 position and can drive more traffic. Success of the SEO is based on delivering content “what consumers are looking for” continuously.It is not the position, it is the content that drives traffic.Google+