We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & Positioning?
- Segmentation – Segmentation is the process of classifying customers into groups which share same characteristics
- Targeting – Targeting involves the process of evaluating each segment attractiveness and selecting one or more segment to enter
- Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of consumer
What/ How people Search
Taste, Preference, Interest,
Info / News
Taste, Needs &