How STP (Segmentation, Targetting, Positioning) is applied to Digital Marketing Channels?

We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & Positioning?

  • Segmentation – Segmentation is the process of classifying customers into groups which share same characteristics
  • Targeting – Targeting involves the process of evaluating each segment attractiveness and selecting one or more segment to enter
  • Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of consumer
Particulars Segmentation Targetting Positioning
Search What/ How people Search
Search Relevance
Relevant Info
Social Media Taste, Preference, Interest,
Existing Customer,
Taste, Interest
Info / News
Mailer Email Database Taste, Needs & 
Informative /