How STP (Segmentation, Targetting, Positioning) is applied to Digital Marketing Channels?

We use different marketing channels to reach & communicate with the audience. Segmentation, Targetting & Position is the key marketing approach to bridge audience & service. Lets define What is Segmentation, Targeting & Positioning?

  • Segmentation – Segmentation is the process of classifying customers into groups which share same characteristics
  • Targeting – Targeting involves the process of evaluating each segment attractiveness and selecting one or more segment to enter
  • Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of consumer
Particulars Segmentation Targetting Positioning
Search What/ How people Search
 
Search Relevance
 
Relevant Info
Social Media Taste, Preference, Interest,
Domain
Existing Customer,
Taste, Interest
Brand,
Support, 
Info / News
 
Mailer Email Database Taste, Needs & 
Requirement
Informative /
Solution 
 
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