Social Networking is like a beautiful glass flowerpot. It needs to be handled with care. Social Media is many to many communications. Social Media is a great communication channel through which consumers can easily reach the business. It gives full freedom to consumers. They can easily escalate any issue to the business owners through this medium (More importantly; they are
communicating to the world).
Managing social media communication is very crucial for business. Social Media easily can tarnish the brand image due to few bad comments or postings (Even the competitor can play around
Business should have proper mechanism in place to handle Negative comments & communication. Else boon medium becomes bust. Social media helps in brand promotion & lead retention. It is very difficult to use social media as lead generation mechanism for B2B model.
- Maximizing visitor engagement
- Updating new products / services to the consumers
- Conducting survey among the target audience & consumers
It is better not to have sales tone in social communications. The core objective of social media should be meaningful engagement than sale. Social Media is Digital Word of Mouth (DWOM) for business with nuclear teeth. If managed properly, it speaks for you….Google+