The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019

Courtesy: http://www.psdgraphics.com/The Global Web Analytics Market- Boosting Towards $3.09 Billion Business by 2019

"The global web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at an estimated of CAGR of 18.3% during the forecast period. The drivers for the global web analytics market include constant rise in online shopping, marketing automation, and increasing shift to online data driven businesses." As per Micromarketingmonitor.com

Some Insights

  • Behavior marketing like remarketing, will play a major role in behavior analytics
  • Driving Micro conversions requires more analytics customization
  • Cross Device, cross channel, offline tracking gives more inputs about the user behavior