Threats of Customer Retention. Why business lose customers?

The success of the business not only lies in customer acquisition, it is more into customer retention for sustained growth.

Below are few reason for customer opt-out

  • Perceived Risk – Customer expectation not matched by the product
  • Competition – Customer lured away by the competition
  • Opinion formers – Customer Influenced by the Friends & Ads. Good Word of mouth of other product / business
  • Support & Service

    • Not providing required service & support in quick time
    • Autpmated messages of customer support
    • Customer Support Staff Knowledge to solve the problem
    • Customer are not treated with care & respect
    • Product become product absolute

Good Relationship with customer is the key for customer retention