Upgraded URL in Adwords

Adwords introduced upgraded URL instead of destination URL

Upgraded URL's

  • Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords.
  • Manage tracking for many entities in a single location
  • Editing shared template doesn't trigger editorial review or stats reset

Upgraded URLs Benefits: 

  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads

If you using the Destination URLs are made up of two components:

  • Landing page URL This is the URL that customers see in their browsers when they get to your landing page after clicking on your ad.
  • Tracking This section includes information like redirects to third party tracking services, ValueTrack parameters, or custom creative IDs.