All of us heard of flappy bird game. How the games struck in every smart phones like a wild fire. Millions of downloads in few days. Really Awesome. If we convince few people that has social media connect, it is very easy to go viral. This means, you don't need brand tag in social media. Socially Connect people are your brand ambassador. Moreover, in social media, if you convince one target audience in social Media, there is 100x possibility to convince target audience through them. Because, they connect with same kind of target audience. So, recommendation from Known people to same set of perception, target audience is viral.