Web Analytics is all about numbers?

If we talk about web analytics, we immediately think of numbers & eye candy graph. Yes, Web analytics is all about metrics, numbers. If that is so, Web analytics won't be billion dollar industry. Web Analytics should map the "Objective" with " Metrics". Most people go by metrics without defining clear objectives to build actionable Report

Basic Steps to come-up with actionable Insight
1. Define Objective
2. Define Key metrics to measure that objective
3. Benchmark the key metrics
4. Analyze the data and map with objective
5. Build actionable insight

Thanks Raj for your comment. will definitely do so in the future posting

Raj Kumar
Raj Kumar

Hi Ramki, your post looks great and it will be helpful if you can explain it in simple manner and little bit detail, people including me can get benefited with your knowledge.