What influence a product purchase in B2C?

If a person is purchasing a product, there are different factors influence Courtesy: Cloudfront.net
to purchase that product. 

The influence factor are

  • Brand – Brand place a key role in product purchase in B2C Segment (Particularly in High Value Segments)  
  • Opinion Formers – The Product Subject matter expert influence the product purchase (Example: Toothpaste ad featuring doctors to promote product)
  • Opinion Leaders – Celebrity communication influence the product purchase
  • Close Net People – Family Members, Friends influence the product purchase
  • Discussion Formers – Social Media, Reviews influence the product purchase 
  • Pricing – Strategic pricing influence the product purchase (Particularly for low / Medium priced product)
  • Support – After Sales Support influence the product purchase