Marketers should find answers for below queries to understand the behavior of the prospects for effective communication & targetting through different channels
- What Makes Prospects to Engage During Pre-Purchase Period
- What Creates Awareness towards the product & services rendered?
- What creates Interest towards the product & services rendered?
- When the Prospect Consider to Purchase?
- What Channel & Device Prospect use during Pre-Purchase & Purchase?
If we answser these, Marketering becomes simpler.