Why there is a difference in Exit Rate in All Pages & Exit Pages report in Google Analytics

Exit Rate in All pages & Exit rate report difference is huge. Let we explore the reason for the this. Exit Rate in Google Analytics

How Google Analytics calculate Exit rate for all pages report

Google consider single page session to determine exit rate in "All Pages Report"

If a visitor come to Page x & Page y then exit then

The exit rate for Page x is 0% 
The exit rate for Page y is 100%

Google Consider last session to determine exit rate in "Exit Pages report". So, the exit page report consider/count  list of pages navigated by visitor before exit in the exit page report. That is the reason Exit rate% is less in Exit page report. 

If a visitor come to Page x & Page y then exit then

The exit rate for Page x is 0% 
The exit rate for Page y is 50%

That is the reason Exit Rate % is very less in Exit rate report. 

Exit Page report is useful to understand which page Max. No. of visitor leaving the website

0 comments